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Local SEO for Artists & Makers

Local SEO is an essential tool for creative entrepreneurs who want to be found by customers in their area. It involves optimizing your business’s online presence so that potential customers can find accurate information about you when searching online. Here are some key strategies for improving local SEO:

Claiming Your Business Listings: Claiming and verifying your business listings on sites like Google My Business, Yelp, and Bing Places is the first step to ensuring that potential customers can find accurate information about your business when searching online. Make sure all of the details listed are up-to-date and correct, including contact information, hours of operation, services offered, etc.

Optimizing Your Listings for Local Searches: Once you have claimed and verified your listings on various platforms, it’s important to optimize them with relevant keywords and descriptions so they appear higher in local searches. For example, if you’re a graphic designer located in Los Angeles, make sure to include “graphic design” as well as “Los Angeles” or other nearby cities throughout the listing description. This will help improve visibility in local searches while also providing more context around what services you offer.

Building citations from other websites (such as directories) helps increase trustworthiness with search engines, which will ultimately lead to better rankings in search results pages (SERPs). Additionally, reviews from happy customers can go a long way towards building credibility with potential clients who may be considering working with you; just make sure any reviews left are genuine.

Local SEO is a great way to increase visibility and get more customers. With the right strategy, you can maximize your presence online and set yourself up for success. Now let’s look at how to build backlinks and authority for your business.