Vision for Analytics
Build robust & reliable systems for tracking actionable analytics data, especially Key Performance Indicators, across digital channels.
Common Goals
It’s important to set a clear goal when planning your digital strategy. Here are some common goals associated with Analytics.
– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Suggested KPIs
Identify once specific metric that will act as your gauge of success for each goal. The most common Key Performance Indicators related to Analytics include…
– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue
Analytics Strategies & Tactics
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Maximize Website Analytics Data
– Transition to Google Analytics 4
– Implement heat map tracking, A/B testing, or other methods for incremental site improvement
– Install GA Demographics & Ecommerce
– Create backup and testing views in GA
– Leverage GA Goals, Events, and Conversions
– Remove FBCLID from Google Analytics
– Refresh rules for Default Channel Groupings
– Implement heat map tracking, A/B testing, or other methods for incremental site improvement
– Install GA Demographics & Ecommerce
– Create backup and testing views in GA
– Leverage GA Goals, Events, and Conversions
– Remove FBCLID from Google Analytics
– Refresh rules for Default Channel Groupings
Track Users Across Channels
– Improve Analytics related to App
– Enable Google Analytics Attribution
– Compete thorough FB Pixel install
– Claim Google Search Console
– Claim Bing Webmaster Tools
– Enable outbound link tracking in Google Analytics / GTM
– Enable Google Analytics Attribution
– Compete thorough FB Pixel install
– Claim Google Search Console
– Claim Bing Webmaster Tools
– Enable outbound link tracking in Google Analytics / GTM
Monitor & Review Progress
– Implement Event-Tracking for new Website Actions (form submissions, etc.)
– Enable SEMrush Premium Feeds (e.g. Technical Audit, Position Tracking, Brand Monitoring, Backlinks)
– Build concise Dashboard of digital KPIs
– Update data feeds & Dashboard monthly
– Schedule consistent monthly progress reviews and mid-month check-in calls
– Enable SEMrush Premium Feeds (e.g. Technical Audit, Position Tracking, Brand Monitoring, Backlinks)
– Build concise Dashboard of digital KPIs
– Update data feeds & Dashboard monthly
– Schedule consistent monthly progress reviews and mid-month check-in calls
Maximize Website Analytics Data
Timeline for Analytics Implementation
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Tutorials & Guides
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– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Tools & Resources
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– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue