Backlinks & Authority for Parks, Trails & Recreation

– Consider companies that are connected to Johnny’s, and request backlinks on their sites where appropriate
– Plan future partnerships and product launches with the need for backlinks in mind

– Search for online community directories, chambers of commerce, local news sources, and any other websites that link to local businesses
– Brainstorm events, promotions, and partnerships that would give good reason for these sites to link back to Johnny’s

– Identify top backlinks and linked-to content for Johnny’s competitors, and consider opportunities to gain backlinks on the same/similar websites
– Explore the creative ways that competitors remain newsworthy and consider those methods for Johnny’s
– Document content recommendations for team