Vision for Local SEO
Make the most of your physical locations to drive awareness of your Brand’s online presence and boost engagement online.
Common Goals
It’s important to set a clear goal when planning your digital strategy. Here are some common goals associated with Local SEO.
– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Suggested KPIs
Identify once specific metric that will act as your gauge of success for each goal. The most common Key Performance Indicators related to Local SEO include…
– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue
Local SEO Strategies & Tactics
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Show In-store Experience Online
– Frequently share high-quality in-store photos across social media, email, and the website
– Embrace seasonal decor and other in-store updates as social media content opportunities
– Use Google My Business to demonstrate the in-store experience online; keep details up-to-date, share recent store and product photos
– Embrace seasonal decor and other in-store updates as social media content opportunities
– Use Google My Business to demonstrate the in-store experience online; keep details up-to-date, share recent store and product photos
Lead In-store Shoppers Online
– Entice customers with online offers (as long as they don’t discourage in-person shopping)
– Track efforts to push in-person customers online (e.g. trackable urls, QR codes, etc.)
– Use in-store signage to remind shoppers of Johnny’s updated online presence
– Track efforts to push in-person customers online (e.g. trackable urls, QR codes, etc.)
– Use in-store signage to remind shoppers of Johnny’s updated online presence
Prioritize Reviews
– Request reviews verbally or via signage at POS
– Consider friendly competition to encourage employees to ask customers to leave reviews
– Request reviews primarily on Google My Business and/or Facebook for now
– Respond to all reviews (positive and negative) within ~48 hours
– Consider friendly competition to encourage employees to ask customers to leave reviews
– Request reviews primarily on Google My Business and/or Facebook for now
– Respond to all reviews (positive and negative) within ~48 hours
Show In-store Experience Online
Timeline for Local SEO Implementation
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Tutorials & Guides
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– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Tools & Resources
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– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue