Section 6: Social Media for Parks, Trails & Recreation
Quick Navigation
Vision for Social Media
Use social media to remain active and engaged with your customers. Share site content, encourage engagement, and enable casual interactions w/ fans.
Common Goals
It’s important to set a clear goal when planning your digital strategy. Here are some common goals associated with Social Media.
– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Suggested KPIs
Identify once specific metric that will act as your gauge of success for each goal. The most common Key Performance Indicators related to Social Media include…
– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue
Social Media Strategies & Tactics
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Build Social Media Audiences
– Increase activity on LinkedIn Company Page
– Take LinkedIn inspiration from Sheetz, Kum & Go, and QuickTrip
– Revisit conversation about Pinterest
– Revisit promoting social channels via in-store signage or in-store promotions (e.g. “like our page for…”)
– Continue to use paid ads to boost followers and reach more quickly
– Invite people to like Facebook page (e.g. associates, and those that “like” posts)
– Use contests and giveaways to boost followers on all social networks
– Take LinkedIn inspiration from Sheetz, Kum & Go, and QuickTrip
– Revisit conversation about Pinterest
– Revisit promoting social channels via in-store signage or in-store promotions (e.g. “like our page for…”)
– Continue to use paid ads to boost followers and reach more quickly
– Invite people to like Facebook page (e.g. associates, and those that “like” posts)
– Use contests and giveaways to boost followers on all social networks
Prioritize Engagement
– Expand use of Calendar Events when appropriate
– Ask for comments and reactions in posts whenever it feels natural to do so
– Require engagement for contests / giveaways
– Respond to comments quickly and consistently
– Test Jobs feature on Facebook
– Experiment with all post-types on each social network (e.g. polls, shop, stories, photos, video)
– Ask for comments and reactions in posts whenever it feels natural to do so
– Require engagement for contests / giveaways
– Respond to comments quickly and consistently
– Test Jobs feature on Facebook
– Experiment with all post-types on each social network (e.g. polls, shop, stories, photos, video)
Increase Traffic & Sales
– Use paid ads w/ tailored touch-points to maximize sales from social media followers
– Use the Holidays as a primary time to drive product sales (special flavors, stocking stuffers)
– Post links back to website ~ once a week, and make those posts engaging and shareable
– Automate Facebook Shop updates for products
– Add UTM parameters where needed for tracking (e.g. Linktr.ee on Instagram)
– Use the Holidays as a primary time to drive product sales (special flavors, stocking stuffers)
– Post links back to website ~ once a week, and make those posts engaging and shareable
– Automate Facebook Shop updates for products
– Add UTM parameters where needed for tracking (e.g. Linktr.ee on Instagram)
Build Social Media Audiences
Timeline for Social Media Implementation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Tutorials & Guides
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Tools & Resources
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue