Vision for Your Website
Use your website as the central hub for your digital efforts, with all other channels driving traffic to the website, and distributing content from it.
Common Goals
It’s important to set a clear goal when planning your digital strategy. Here are some common goals associated with Your Website.
– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Suggested KPIs
Identify once specific metric that will act as your gauge of success for each goal. The most common Key Performance Indicators related to Your Website include…
– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue
Your Website Strategies & Tactics
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Provide Exceptional User Experience
– Improve Site Speed, especially on top pages
– Tie Location Request to user action
– Simplify, test & optimize key task flows
– Keep website content fresh
– User Consent & Data Policy
– Address initial Accessibility issues
– Tie Location Request to user action
– Simplify, test & optimize key task flows
– Keep website content fresh
– User Consent & Data Policy
– Address initial Accessibility issues
Resolve Technical Errors & Warnings
– Test for additional technical / tagging issues monthly, and resolve issues as they appear
– Resolve initial batch of low-hanging technical issues (e.g. sitemap issues, broken links)
– Address initial batch of tagging issues (e.g. missing headers, duplicate descriptions)
– Resolve initial batch of low-hanging technical issues (e.g. sitemap issues, broken links)
– Address initial batch of tagging issues (e.g. missing headers, duplicate descriptions)
Amass Quality Content
– Brainstorm content opportunities & take inspiration from competitors
– Create timely content like Johnny’s news, events, specials, product highlights, etc.
– Create evergreen content like resources, FAQs, career descriptions, employee spotlights
– Optimize content w/ keywords & proper tagging
– Create timely content like Johnny’s news, events, specials, product highlights, etc.
– Create evergreen content like resources, FAQs, career descriptions, employee spotlights
– Optimize content w/ keywords & proper tagging
Provide Exceptional User Experience
Timeline for Your Website Implementation
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Tutorials & Guides
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– Increase Website Traffic
– Increase Sales and Profits
– Increase Sales and Profits
Tools & Resources
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– Website Users / Sessions
– Online Sales Revenue
– Online Sales Revenue