Performing Arts Centers
WEBSITE HEALTH
Section 1 of 6
Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance.
Site Health Section
Broken links impede users
Broken links diminish the user experience. Fix 404s using redirects and by creating a custom error page.
Redirects can cause delays
Multiple redirects, and redirect loops, can lead to page load delays and reduced user experience. Always use redirects correctly and sparingly.
DOMAIN AUTHORITY
Section 3 of 6
Authority Score is a compound metric for measuring a domain’s overall quality, SEO performance, trustworthiness and authority.
Backlinks and Backlinking Domains heavily impact websites’ visitors, search rankings, and online authority.
Authority Section
Not all Backlinks are equal
Backlinks from nefarious websites, or even certain directory services can negatively impact authority and search rankings. Be careful with SEO efforts and paid listings.
ORGANIC SEARCH RANKINGS
Section 2 of 6
Where does Google rank this DAO in Organic Search Results? Organic Search traffic is a key indicator of online success and an organization’s overall brand reputation — especially when monitored over time.
Organic Search Section
2X benefits of backlinks
In addition to driving direct traffic, Backlinks from reputable domains will contribute positively to organic search rankings over time.
BACKLINKS
Section 3 of 6
Authority Score is a compound metric for measuring a domain’s overall quality, SEO performance, trustworthiness and authority.
Backlinks and Backlinking Domains heavily impact websites’ visitors, search rankings, and online authority.
Backlinks Section
Not all Backlinks are equal
Backlinks from nefarious websites, or even certain directory services can negatively impact authority and search rankings. Be careful with SEO efforts and paid listings.
WEBSITE MARKUP
Section 4 of 6
Schema markup helps search engines return Rich Results for users.
Open Graph markup defines how content displays on social networks.
Ignoring markup is detrimental, and it can be easily automated and managed.
Markup Section
Schema.org
Schema markup provides context to search engines and social networks (e.g. product info, services, business hours), which is used in Rich Snippets, and can be useful in Facebook, Instagram, and Pinterest Shop automation.
Missed opportunities
Website markup allows search engines and social networks to return more robust results for users.
COMMUNITY &
SOCIAL REACH
Section 5 of 6
Not all Backlinks are equal
Backlinks from nefarious websites, or even certain directory services can negatively impact authority and search rankings. Be careful with SEO efforts and paid listings.
PAGESPEED
Section 6 of 6
Load speed, especially on mobile, is a major factor in website effectiveness, conversion rate, and is (as of 2021) an official ranking factor for Google.
Fast websites rank higher
Faster websites get better user engagement, rank higher in search results, and benefit from increased conversion rates.
Homepages are too slow
Slow webpages limit engagement and decrease sales and revenue. Test your pages one-by-one at Google PageSpeed Insights or contact us if you require a complete site analysis.